key terms

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Across
  1. 2. a individual with specialized training in accounting procedures
  2. 3. selling The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  3. 5. Resources
  4. 10. Debts that the business owes
  5. 11. A sum of money paid to an investor or stockholder as earnings on an investment
  6. 12. A summary of accounting information
  7. 13. A process or series of steps that businesses complete to maintain their financial records effectively
  8. 14. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  9. 15. The total value of the business
  10. 16. Decisions that determine which projects a business will invest in, how the investment(s) will be financed, and whether to pay dividends to shareholders
Down
  1. 1. A financial statement that captures the financial condition of the business at that particular moment
  2. 3. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  3. 4. Any paid form of nonpersonal presentation of ideas, goods, or services
  4. 6. In business, the function that involves all money and money management matters
  5. 7. Refers to managing the flow of goods and services from production to consumption
  6. 8. Finance activity involving making decisions about a firm’s investments
  7. 9. The money it takes to keep inventory in stock