Key Terms

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Across
  1. 3. Action to identify a brand's target market
  2. 6. Something for consumers to buy
  3. 8. Measures a brand's position in industry
  4. 11. Product, price, place, promotion
  5. 12. A product for consumers to buy to satisfy needs/wants
Down
  1. 1. Knowledge about the money side of business
  2. 2. Selling products to make money
  3. 3. Gathering information about a specfic market
  4. 4. A product for consumers to buy to satisfy needs/wants
  5. 5. Group of consumers a brand specifically wants to target
  6. 7. Fulfilling consumer needs/wants for brands to achieve more goals
  7. 9. Doing work for someone or something
  8. 10. Building reputation of a brand using things such as social media, advertisement, etc.