Key Terms Crossword

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Across
  1. 4. Fleeting; going away quickly
  2. 7. Players of sports who have rules and are controlled by groups or sanctioning bodies
  3. 9. Not able to be touched or held
  4. 12. The way something is viewed
  5. 14. Businesses or organizations that pay to associate their names or products with a sporting event
  6. 16. Athletes who are paid to play a sport, which is often their occupation
  7. 17. Souvenirs, mementos, things collected to remember something
  8. 18. Participants who are not paid to play a sport
  9. 19. Tangible, manufactured products that are sold and used within the sport industry
  10. 20. Objects collected by someone who has an interest in the sport, activity, etc.
Down
  1. 1. Players of sports that are not controlled by organizations or groups; do not follow rules
  2. 2. An intangible, perishable experience; the athletes; the facility
  3. 3. Groups or organizations that regulate sports and sports participants
  4. 5. The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
  5. 6. A distinctive symbol, design, or group of letters
  6. 8. Observers, or fans, of a sporting event
  7. 10. Able to be touched or held
  8. 11. Goods that carry the name or logo of a sport organization that the organization has authorized a manufacturer to make and distribute for sale
  9. 13. The sport product that involves doing something to better yourself in a sport
  10. 15. The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet, etc.)