Keyword Research

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Across
  1. 3. the ________ tail contains hundreds of millions of unique searches that comprise the majority of the world’s demand for information through search engines
  2. 5. in September 2013, to coincide with its 15th birthday, Google announced a major change to its search algorithm, called _________
Down
  1. 1. major changes in recent years that affect the way we approach keyword research are Bing and Google’s move to obscuring _________keywords
  2. 2. the way Google approaches looking at the entire body of keywords on a page is called _____analysis
  3. 4. google’s intention is to now be able to understand the _______ behind a query rather than just the specific words used in that query