Know ya Marketing Terms

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Across
  1. 2. Offering two or more brands in which in a single marketing effort.
  2. 6. The symbol used to identify a company.
  3. 10. An example of a tangible element in corporate image.
  4. 11. Exists when consumers are exposed to a number of ads buts are tuned out.
  5. 13. Items that are easily evoke consensually held meaning within a culture or subculture.
  6. 16. The study of population characteristics.
  7. 18. The activities companies do to support overall promotional strategies.
Down
  1. 1. The verbal and non-verbal cues that the sender utilizes in dispatching a message.
  2. 2. The places where customers may interact with to acquire additional information.
  3. 3. When a firm standardizes its products and market offerings across countries.
  4. 4. -Occurs when the perception that most product and services are the same.
  5. 5. Transmitting, receiving and processing information.
  6. 7. Consists of the set of brands a consumer considers during the information search and evaluation process.
  7. 8. Consists of products, prices, places and promotions.
  8. 9. Information the sender obtains from the receiver regarding the receiver's interpretation of the message.
  9. 12. The group of individuals who make a purchase decision on behalf of a business.
  10. 13. Occurs when the firm has previously has previously chosen a vendor and intends to place a reorder.
  11. 14. Occurs when products and marketing messages are designed for and adapted to individual countries.
  12. 15. Anything that disrupts a message
  13. 17. a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.