Knowing your customers 2

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Across
  1. 2. the number of people visiting a website
  2. 3. the right to control personal data and digital information
  3. 5. usage how consumers behave online
  4. 6. segmentation grouping consumers based on behavior and usage
  5. 7. conservative, traditional consumers with strong beliefs
  6. 12. to engage with digital content or platforms
  7. 15. a basic variable in demographic segmentation
  8. 16. an RFID or digital label that holds identifying data
  9. 17. core beliefs that influence consumer behavior
  10. 20. segmentation based on psychological traits and lifestyle
  11. 21. a part of the market made up of people with similar characteristics
  12. 24. segmentation grouping people by age, gender, income, etc.
  13. 27. to electronically read a tag or code
  14. 29. class a grouping based on income, education, and occupation
  15. 31. of use the context in which a product is used
  16. 33. identification RFID; technology that uses tags to track products
  17. 34. groups specific segments a business aims to reach
  18. 35. to to attract or be relevant to a particular audience
  19. 36. to monitor consumer or product movement or behavior
  20. 37. visits that result in desired actions (e.g. purchases)
  21. 39. readers devices that scan RFID tags or barcodes
  22. 40. things consumers enjoy or are passionate about
Down
  1. 1. to make a product stand out from competitors
  2. 4. protecting user data from being shared or leaked
  3. 8. young, enthusiastic, and impulsive consumers
  4. 9. low-resource consumers focused on survival
  5. 10. how a product is perceived in the minds of target customers
  6. 11. relating to population characteristics
  7. 13. how people live, including habits and hobbies
  8. 14. consumer attitudes or thoughts on certain topics
  9. 17. people who come to a website
  10. 18. to leave the cart without completing a purchase
  11. 19. the process of dividing the market into distinct groups
  12. 21. status-driven consumers with limited resources
  13. 22. practical, self-sufficient consumers with few resources
  14. 23. cards cards that reward repeat customers and gather data
  15. 25. consumer summaries built from collected data
  16. 26. a company’s online platform or storefront
  17. 28. what consumers do in their free time
  18. 30. shopping carts online baskets for selected products
  19. 32. self-confident consumers with high resources and ideals
  20. 38. a person’s job, used as a segmentation factor