L - fundamentals Module 2 - Tactical Loyalty

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Across
  1. 1. How much the customer needs to spend to get a free reward
  2. 6. A reward that lasts a long time
  3. 11. Customers spend more per trip
  4. 12. Our platform to design, measure and optimise performance in real time
  5. 15. A reward this is functional
  6. 18. Percentage of retailers turnover for redeemed rewards
  7. 19. Captures customers awareness and inspires them to participate
Down
  1. 2. Customers shop more often
  2. 3. What motivates customers to change their behaviour
  3. 4. What creates the urgency for customers to change their behaviour
  4. 5. A mechanic that is about collect and redeem
  5. 7. A reward that is appealing to a broad group of customers
  6. 8. A key criteria to drive customer spend stretch
  7. 9. Something every Founder is responsible for
  8. 10. More customers shopping
  9. 13. What customers receive in return for their spend stretch
  10. 14. Design the right customer offer to maximise impact and minimise risk
  11. 16. Our biggest risk
  12. 17. A mechanic that is about spend and get