L2 U2: Managing Customer Expectations

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Across
  1. 1. Businesses have a high customer … rate when they don’t meet customers’ expectations, causing lots of customers to stop buying from them.
  2. 4. A benefit of managing customer expectations that is achieved when customers are likely to return (2 words).
  3. 6. Customers that promote your business to other people for free are called ….
  4. 7. A term used to describe customers who purchase from a company they have purchased from before (2 words).
  5. 10. What customers anticipate from a product/service (2 words).
Down
  1. 2. A benefit of managing customer expectations that is a result of loyal customers promoting your business.
  2. 3. A type of free marketing/promotion where customers speak to other people are your business (3 words).
  3. 5. … customers may leave negative reviews.
  4. 8. Not meeting customer expectations can lead customer to lose … in the business.
  5. 9. When a customer is not satisfied, they might make a ….