Language of Advertising 2

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Across
  1. 1. command
  2. 4. alternating between two or more languages
  3. 6. advertising appeal that taps into emotions
  4. 7. associated meaning
  5. 9. advertising appeal that taps into logic
  6. 10. technical language
Down
  1. 2. advertising appeal that taps into credibility
  2. 3. play on word
  3. 5. statement from satisfied customers
  4. 8. a newly coined word