Language of Persuasion

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Across
  1. 1. This technique links a person or idea to a negative symbol
  2. 7. Media messages often show people testifying about the value or quality of a product, or endorsing an idea
  3. 8. Instead of predicting a positive future, it warns against a negative outcome
  4. 12. This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true
  5. 14. Extremely powerful and very common in political speech, it blames a problem on one person, group, race, religion, etc.
  6. 16. This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience
  7. 18. somebody or something that provides a good visual image on the television screen
  8. 20. This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift"
  9. 23. These are questions designed to get us to agree with the speaker. They are set up so that the "correct" answer is obvious
  10. 26. a local television station that has a contract with one of the major networks, such as CBS, NBC, or ABC
  11. 27. It uses something disliked or feared by the intended audience to promote a "solution"
  12. 28. This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us
  13. 29. We are greatly influenced by what other people think and do
  14. 31. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold
  15. 33. Works because we like to be praised and we tend to believe people we like
  16. 34. a slang expression for a television news anchorperson
  17. 36. the efforts by television outlets to reach a specific demographic or psychographic group
  18. 39. Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words"
  19. 40. video recorded for earlier newscasts about the same or similar subject
Down
  1. 2. Persuaders sometimes draw huge conclusions on the basis of a few small facts
  2. 3. Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point
  3. 4. Many ads show lots of people using the product, implying that "everyone is doing it"
  4. 5. coordinated interaction between two or more organizations, designed to create a combined effect that is greater than the results those organizations could have each had on its own
  5. 6. Persuaders can be effective simply by appearing firm, bold, strong, and confident
  6. 9. This technique builds up an illogical or deliberately damaged idea and presents it as something that the one's opponent supports or represents
  7. 10. Many advertisers invoke a time when life was simpler and quality was supposedly better
  8. 11. Uses good-looking models or celebrities, to attract our attention
  9. 13. Sometimes a media message is persuasive not because of what it says, but because of when it's delivered
  10. 15. a large business corporation that owns a variety of different types of companies
  11. 16. revenue the money that television broadcasters make from selling advertising time during their programs
  12. 17. Words or images that bring to mind some larger concept, usually one with strong emotional content
  13. 19. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence
  14. 21. Compares one situation with another
  15. 22. statistics about people grouped by their interests, attitudes, values, and habits
  16. 24. Tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words
  17. 25. the way in which two or more people resolve their disputes
  18. 30. Deliberately provides a false context to give a misleading impression
  19. 32. This technique is used to escape responsibility for something that is unpopular or controversial
  20. 35. This technique uses sentimental images to stimulate feelings of pleasure, comfort, and delight
  21. 37. Telling a complete falsehood with such confidence and charisma that people believe it
  22. 38. An individual interpretation of a media message