LAP 1.01

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Across
  1. 4. Intangible activities that are performed by other people for money.
  2. 5. Offering a good/service a customer wants.
  3. 6. Doing something to the best of the company's ability.
  4. 10. An item typically consumed in a short period of time.
Down
  1. 1. Involves creating and marketing products that not only benefit customers, but also society as a whole.
  2. 2. Doing something the customers way.
  3. 3. Communicating with customers through advertising, personal selling, and publicity.
  4. 5. Putting products/services where they need to be.
  5. 7. Doing business activities with company goals in mind.
  6. 8. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
  7. 9. Determining how much to charge for a product.
  8. 11. A tangible item that lasts a long time.