LAPs

2. market services, which are intangible
4. dividing customers into groups based on their response to a product
7. communicating with the customers
9. offering the products the customers want.
10. focuses on all marketing functions, including channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling
12. specific actions used to carry out strategies
13. someone from whom a business buys goods or services
16. putting products where they need to be
18. where the customer is in his or her life
22. gathering, accessing, synthesizing, evaluating, and disseminating information
23. identifying, selecting, monitoring, and evaluating sales channels, also known as channel distribution
24. keep customers coming back by helping them with problems they are having with products

1. determining and adjusting prices to maximize return and meet customers' perceptions of value
3. the division of a market on the basis of its social and physical characteristics
5. plan of action for achieving your goals and objectives
6. monitoring and developing one or more existing products or brands
8. obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
11. approximates of data
14. determining how much to charge for the products
15. forecasts that people make about the future
17. the combination of the elements, product, price, place, and promotion
19. dividing a market by where customers are living
20. an objective you plan to fulfill
21. data that can be verified