Layout and Design

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Across
  1. 2. two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold
  2. 6. a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
  3. 9. a named group of character and paragraph format that can be applied to text
  4. 11. the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
  5. 15. the physical or visual size of a publication or an object in the publication.
  6. 19. the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity
  7. 20. use of elements so they counter each other; creates a product that is in harmony
  8. 23. one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
  9. 27. a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper
  10. 29. the optical center is slightly to the right of and above the actual center of a page
  11. 30. color – color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
  12. 32. a specific group of people for which you design your documents; can be categorized by age, gender, income
  13. 35. the amount of time given to complete a document or project
  14. 36. a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
  15. 38. a package of 500 sheets of paper
  16. 39. the surface quality of a shape; i.e., rough, smooth, soft, hard, glossy, etc.: texture can be physical (tactile) or visual
  17. 40. the joing of pages with either wire, glue or other means
Down
  1. 1. dividing the page in half; often called a booklet fold
  2. 3. areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
  3. 4. the visual path created by the arrangements of elements.
  4. 5. a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
  5. 7. to bind pages together with glue to create a book
  6. 8. a listing of the major entries in a publication
  7. 10. folding the sides in toward the middle of a page
  8. 12. type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
  9. 13. rough draft of the finished publication that shows the major elements of the publication
  10. 14. a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
  11. 16. a standard American paper size that is 8.5 x 14 inches
  12. 17. – the placement of text or graphics on a line (right, left, center, or justified)
  13. 18. a type of paper that is low quality and inexpensive
  14. 20. standard type of paper used in copiers and printers
  15. 21. the differences in values, colors, textures, shapes, and other elements within a presentation
  16. 22. maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
  17. 24. the arrangement of all key parts of a publication without including specific content.
  18. 25. – a color that becomes white when all colors have been added; RGB is an example
  19. 26. the visually dominant elements in a presentation; the center of interest
  20. 28. as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
  21. 31. the measure of lightness and darkness in color
  22. 33. the visual path that draws the eye from top left to top right down to bottom left and then to bottom right
  23. 34. a standard American paper size that is 8.5 x 11 inches
  24. 36. a design element that includes geometric, natural, or abstract shapes.
  25. 37. space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest.