Lecture 5-7

1234567891011121314151617181920
Across
  1. 3. Process of becoming more and more international so that the same products are found all over the world.
  2. 5. The fuel used in a particular form of transport (e.g. petrol, wind, aviation fuel, coal).
  3. 6. These are goals that are specific, measurable, achievable and time bound.
  4. 7. Key variables that are thought to influence customer choice (product, place, price, promotion).
  5. 8. Soft measures tend to involve marketing and more integrated management type approaches.
  6. 10. Aims at particular target markets and designs different products and marketing campaigns for each of these.
  7. 15. Aims to attract as wide a market as possible to consume the same broad product using the same marketing techniques.
  8. 18. The concept which describes a perceived maximum number of tourists that can experience a site (e.g. a beach) or be in an area before there is a perceived drop in the quality of the experience.
  9. 19. Planning that requires integrated consideration of all aspects and components of the destination, particularly resource use and the views of local stakeholders.
  10. 20. This is an analysis of the strengths, weaknesses, opportunities and strengths of a firm that can be used to compare its position with that of its competitors.
Down
  1. 1. Groups who have a particular vested interest tourism (e.g. local people, tourism business people, local government and tourists).
  2. 2. The local people living in a tourist destination.
  3. 4. The process of downsizing the public sector has resulted in a need to commission external consultants to undertake short-term assignments.
  4. 5. Marketing based on researching and learning about customer needs and meeting them more effectively than competitors.
  5. 9. This is about interval ownership where one can purchase intervals (or periods) of time over a number of years in a particular accommodation unit.
  6. 11. The process of profitably identifying, anticipating and satisfying customer requirements.
  7. 12. Another name for an NTO, sometimes indicating that part funding comes from the private sector or tax revenues.
  8. 13. The analysis of the external environment in which the firm operates including political, economic, socio-cultural and technological characteristics that are likely to affect the firm in the future.
  9. 14. The medium of transport used (e.g. roads, waterways, railways).
  10. 16. Provides access to the way, and acts as a point of transport interchange (e.g. from car to train at a station or car to aircraft in an airport).
  11. 17. This is the number of accommodation rooms or beds that are used over a period of time expressed as a percentage of the number that are available.