Lesson 10 vocab

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Across
  1. 2. the collection of methods an organization uses to help it move from its current situation to its end goal,
  2. 4. is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product.
  3. 5. a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service
  4. 6. combination of marketing methods
  5. 9. notice or attention given to someone or something by the media.
Down
  1. 1. a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention.
  2. 3. process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time
  3. 7. activity or profession of producing advertisements for commercial products or services
  4. 8. stages that an individual goes through during the process of purchasing a product