Lesson 10 Vocabulary

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Across
  1. 4. a set of business practices that facilitate consistent messaging across channels and produce a unified brand experience for customers
  2. 5. a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention.
  3. 6. a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service.
  4. 7. plan designed to manage, shape, and maintain the public perception and image of an individual, organization, or brand.
  5. 8. the public visibility or awareness for any product, service, person or organization.
Down
  1. 1. an industry used to call the attention of the public to something, typically a product or service
  2. 2. Attention, Interest, Desire, Action
  3. 3. Promotion involves all marketing techniques and strategies, such as special offers.
  4. 7. one person who is the salesman tries to convince the customer in buying a product.