Lesson 1.1 & 1.2

12345678910
Across
  1. 2. Major cities compete to host the Super Bowl because of the benefit to the local _____ (1.1)
  2. 3. Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level (1.2)
  3. 6. Fans want products and services that identify them with a _____ (1.2)
  4. 8. The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer (1.2)
  5. 10. What must exceed the costs of doing business in order to operate profitably (1.1)
Down
  1. 1. When there is too much of a product, price _____ can happen (1.1)
  2. 4. Sports marketing capitalizes on the _____ of sports(1.2)
  3. 5. What influences the purchasing decisions made by consumers? (1.1)
  4. 7. _____ such as affection and passion often compel fans to buy tickets and other sports-related merchandise (1.2)
  5. 9. The primary focus of marketing is identifying customer _____ (1.1)