Lesson 2 Unit 2 Marketing

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Across
  1. 3. a strategy where a business ignores market segments and promotes a single product or message to the entire available audience
  2. 4. How you choose your market. where, how, and who a business will be most profitable.
  3. 5. a strategic planning and evaluation technique that helps an organization or individual assess their competitive position
  4. 6. Particular or even smaller group of customers.
Down
  1. 1. Using Multiple Categories to determine segmentation
  2. 2. the strategic process of shaping how target customers perceive a brand, product, or service relative to competing alternatives