Logos and Branding Terminology

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Across
  1. 1. Logos including evidence of product or service offered
  2. 5. Low scalability, Maximum details
  3. 6. Planters
  4. 9. Google
  5. 11. High scalability, Minimum Details
  6. 15. A key factor to assure you are not losing a brand identity due to poor font choice
  7. 16. Pepsi
  8. 17. The Olympic Rings represent this type of significance
  9. 19. Using imagery helped those who were this, meaning unable to read
  10. 20. Giving the illusion of form rather than merely shape
Down
  1. 2. The catalyst for color advertisements
  2. 3. Alternate meaning of arts rooted in ancient times
  3. 4. Clean and simple design with no gradation
  4. 7. An logo with multiple variations has this
  5. 8. Burger King
  6. 10. The type of income created by the Industrial Revolution
  7. 12. Harvard
  8. 13. Apple
  9. 14. In the 1950s, companies began doing this by focusing on intentionality rather than just use
  10. 18. HBO