MA_Chapter 12

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Across
  1. 3. the ability to retrieve the brand from memory
  2. 4. informs companies about how much a customer is worth to them
  3. 6. Number of visitors from search engine results pages
  4. 9. measures the ability to deliver goods and services at low cost
  5. 10. the process of creating and running a campaign through several stages
Down
  1. 1. the percentage of customers who remain loyal over time
  2. 2. customer revenue minus customer costs
  3. 3. the ability to confirm a prior exposure to a brand
  4. 5. the ease with which a brand comes to mind
  5. 7. quantifiable measures used to track the status of a marketing process
  6. 8. percentage of people who leave website after viewing only one page