Makaia Smith: Midterm Study Guide (FMD 258)

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Across
  1. 3. A company sends identical catalogs under two different covers at close time intervals to different customers.
  2. 5. Firms owned, controlled, and operated by a group of users for their own benefit.
  3. 8. Areas in catalogs that receive the most attention from readers.
  4. 9. A small store that sells stylish clothing, jewelry, or other luxury goods.
  5. 10. A store that sells a wide assortment of merchandise, in which consumers may buy large, wholesale, quantities of.
  6. 11. The process of a business increasing production of goods/services at the same part of the supply chain.
  7. 15. Two (or more) brands join for the purpose of reaching customers more effectively and increasing sales for both parties.
  8. 16. Measures changes in the cost of living due to inflation; CPI.
  9. 20. A parent company selling one of its businesses to another company.
  10. 21. A brick-and-mortar where goods are sold directly from the manufacturer at a discount.
  11. 23. Product, Price, Place, Promotion, and People.
  12. 25. An increase in income causes a bigger percentage increase in demand; income elasticity.
Down
  1. 1. The amount of money a family has available for purchases after taxes.
  2. 2. A combination of psychographics and demographic information that segments the population into groups or types.
  3. 4. The creation of an independent company through the sale or distribution of new shares of an existing business/division of a parent company.
  4. 6. A good that is actually passed off to be a legitimate good when it is not.
  5. 7. A retailer adds goods/services that may be unrelated to each other and to the firm's original business.
  6. 12. The perception a customer has of a company or product in relation to others.
  7. 13. The computing process of discovering patterns in a large set.
  8. 14. An increase in income causes a fall in demand; income elasticity.
  9. 17. The process of gathering and analyzing information from a variety of internal and external sources for the purpose of reducing risk before special business plans are executed.
  10. 18. Social/Professional associations with which a person identifies and to which he or she looks when forming opinions.
  11. 19. The ability of goods or service to satisfy one or more needs.
  12. 22. The duration of time between a customer's receipt of a catalog and the actual sale.
  13. 24. A mix of a magazine and a catalog.