maketing audit

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Across
  1. 2. Company’s unique advantage?
  2. 5. Assessing brand perception?
  3. 7. Mix Product, Price, Place, Promotion?
  4. 9. Final audit outcome?
  5. 10. Firsthand data collection?
  6. 11. Distribution channel audit?
  7. 12. Digital marketing metric?
  8. 13. Measuring campaign success?
  9. 15. Customer feedback tool?
  10. 16. Resource allocation review?
  11. 17. Comparing to competitors?
  12. 18. Dividing the market into groups?
  13. 19. Threat of new entrants?
Down
  1. 1. Audit frequency?
  2. 3. Macro - environment analysis tool?
  3. 4. Target audience identification?
  4. 6. Pricing strategy analysis?
  5. 8. Legal/regulatory factors?
  6. 9. Customer loyalty metric?
  7. 14. Social media metric?
  8. 16. Product portfolio analysis?
  9. 18. What evaluates internal/external factors?