Market Case Study

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Across
  1. 3. About identifying, anticipating and satisfying customer needs. You need to be sure that your products meet your customers’ needs.
  2. 4. Made up of 5 elements consisting; advertising, sales promotion, public relations, direct marketing and personal selling.
  3. 6. A term used to describe the type of image that your business portrays through its physical presence, namely its premises, the appearance of its staff, its vehicles, etc.
  4. 7. The means of distribution you select depending on the type of product or service you are marketing.
Down
  1. 1. generates profit so it is an important element of the mix.
  2. 2. It is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.
  3. 5. They are employed in your organisation to determine the quality of service your customers receive.
  4. 6. Involved in delivering your products and services to the customer have an impact on the way in which your customers perceive you.