Market Planning Review

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Across
  1. 4. The youngest of the five active generations, born between 1997-2012. They are highly educated due to abundant resources. They frequently change brands. To market to them, stay current with trends and social media.
  2. 8. external factors that help a business
  3. 9. internal factors that help a business
  4. 10. Born between 1960-1980. They are viewed as hardworking, educated, and unique and have difficulty trusting large corporations. They prefer marketing that is authentic, and can be reached through direct mail.
  5. 11. age, race, gender, income, education level, marital status, etc.
  6. 12. external factors that harm a business
  7. 13. Born between 1980-1996. They are known for their creativity and diversity. To reach them, marketers should use social media and stand out.
Down
  1. 1. internal factors that harm a business
  2. 2. Born between 1946-1960 and is known for redefining family values. They are considered to be a privileged generation that has high income. They like television, social media, and email marketing.
  3. 3. we create target markets through market _________
  4. 5. The oldest of the five active generations, born between 1925-1946. They value tradition and loyalty. The best way to market to them is through print, television, loyalty programs, and coupons.
  5. 6. beliefs, attitudes, lifestyles, hobbies, etc.
  6. 7. state, country, continent, city, neighborhood, etc.