Market research

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Across
  1. 2. Buyers’ demands uncovered by us (8,5)
  2. 9. Figures that count (12,4)
  3. 11. Official papers with statistics (10,7)
  4. 13. Choices made in commerce, ultimately (8,9)
  5. 14. Viewers’ responses collected (6)
  6. 16. Cut danger down in decisions (6,4)
Down
  1. 1. Trustworthy consistency in findings (11)
  2. 3. Empty spaces traders might exploit (6,4)
  3. 4. Descriptive information, not numbers (11,4)
  4. 5. Online chatter mined for insight (6,5)
  5. 6. Concentrated circle for discussion (5,5)
  6. 7. Trial run for selling (4,9)
  7. 8. Query sheet with many items (13)
  8. 10. Published analysis of trade (6,7)
  9. 12. Watch carefully to gain insight (11)
  10. 15. Net source of secondary data (8)