Market Research and Sampling Method

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Across
  1. 5. Type of sampling that gives equal chance of being chosen.
  2. 6. The group of people taking part in a market research survey selected to be representative of the target market overall.
  3. 7. Choosing with a rule or regulation when proceeding sampling.
  4. 8. The collection of data from second-hand sources. (2 words)
  5. 9. Looks at the consumer profile and using specific groups to draw samples from.
  6. 11. Unbiased and representative sampling method
  7. 12. The total level of sales of all producers within a market.(2 words)
Down
  1. 1. The percentage of sales in the total market sold by one business.
  2. 2. Differentiating factor that makes a company's product unique, designed to motivate customers to buy. (3 words)
  3. 3. The use of social networking sites or sms text messages to increase brand awareness or sell products.(2 words)
  4. 4. Type of sampling when population in segmented into a number of groups that share specific characteristics.
  5. 10. Getting audience to introduce new audience