Market Research Process - Chpt 4

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Across
  1. 7. used to identify purchasing behavioral patterns of customers.
  2. 9. Businesses study the unique needs and wants of people in geographic areas to create and market products to meet consumer demands. It helps entrepreneurs divide a target market based on customer location.
  3. 11. The goal of this is to discover where, how, and with whom a business will be most profitable when selling.
Down
  1. 1. Housing, age, education, ethnicity, gender, occupation, marital status, and other characteristics are used in this, the division of a market using statistical data.
  2. 2. a report portraying details about a typical customer. It captures geographic, demographic, psychographic, and behavioral characteristics.
  3. 3. or the lifestyle analysis of customer values, attitudes, and preferences, assists marketers in predictingpsychological influences and purchasing priorities.
  4. 4. is the percentage of the market for a product or service that a company suppliesmarketing the process or technique of promoting, selling, and distributing a product or service. The function of this in an entrepreneurial venture is an important one—it defines customers’ wants and needs and delivers goods and services to fulfill those needs.
  5. 5. used to narrow a market into small, specific groups. The process of this divides a market into categories based on common characteristics.
  6. 6. is a business tool that evaluates a company’s strengths, weaknesses, opportunities, and threats.
  7. 8. the specific group of people they will sell to. They can be grouped by age, behavior, geographic location, or other factors.
  8. 10. process or technique of promoting, selling, and distributing a productor service. The function of marketing in an entrepreneurial venture is an importantone — it defines customers’ wants and needs and delivers goods and services to fulfillthose needs.