Market Research, Product Development, and Branding

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Across
  1. 3. In branding this identifies the company or a division of a particular corporation
  2. 4. The number or product lines that a compnay offers is known as ____________________.
  3. 6. Gatheiring data using questionnaires is known as _______.
  4. 9. This is research data that is obtained for the first time.
  5. 10. This is the stages a product goes through during its time on the market.
  6. 11. The word, group of words, letters, or numbers representing a brand.
  7. 12. The number of product items offered within each product line is known as
  8. 14. A typed of brand that is owned and initiated by a company.
  9. 17. This type of brand represents a general product category and does not carry a company or brand name.
  10. 19. A branding strategy that involves simultaneously offering a combination of manufacturer, private, and generic brands.
  11. 21. A sporting good company realized that their sales of their baseball glove slowed down due to an increase in competition. What stage of the product life cycle is the product in?
Down
  1. 1. The part of the brand that is a symbol or design.
  2. 2. A specific model, brand, or size of a product within a product line.
  3. 5. Market research data that has been collected and used for some other purpose.
  4. 7. A group of closely related products manufactured and sold by a business is caleed a ___________________________.
  5. 8. A company may do this by price and quality, features and benefits, in relation to the competition, or in relation to other products in a line.
  6. 13. A brand mark with human form or characteristics
  7. 15. Includes all the different products that a company makes or sells
  8. 16. A branding strategy that is the legal authorization by a trademarked brand owner to allow another company to use its brand, brandmark, or trade character for a fee.
  9. 18. The second step of the product development process is to ________ ideas.
  10. 20. ABC company is now in the ______________________ stage of the product life cycle after having their product on the market for eight months. ABC company made some adjustments to the product and developed a new model.