Market Vocab Game

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Across
  1. 4. Activity of promoting and selling products or services
  2. 5. The four P's (Product, Price, Place, Promotion)
  3. 6. A specific group of consumers a company aims to reach
  4. 7. A market for a particular product or service
  5. 9. A market where products appeal to a broad group of customers
  6. 10. A philosophy centered on product quality and innovation.
Down
  1. 1. Dividing a market into distinct groups with common needs
  2. 2. Establishing a product's identity relative to competitors
  3. 3. The rate at which a market's size is increasing
  4. 5. A approach focusing on meeting customer need
  5. 8. portion of sales in the total market
  6. 11. A feature that makes a product distinct and attractive to customers