marketin

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Across
  1. 5. The process of ensuring that customers continue to buy from a company over time, often through loyalty programs, excellent customer service, or engagement strategies.
  2. 8. A form of marketing that focuses on using key leaders or influential people (social media influencers, bloggers, etc.) to promote a product or brand.
  3. 11. The use of location-based data and geographic information to better understand customer behaviors, preferences, and to target marketing efforts effectively.
  4. 12. The percentage of customers who stop using a product or service during a certain period of time, often used to measure customer retention.
  5. 16. A specific group of consumers that a company aims to reach with its products, services, and marketing messages.
  6. 17. The process of dividing a broad consumer or business market, typically consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics.
  7. 18. A marketing strategy that encourages individuals to share content with their network, thereby increasing brand awareness and exposure rapidly.
  8. 19. The percentage of visitors to a website or digital platform who take a desired action, such as making a purchase or signing up for a newsletter.
Down
  1. 1. A model that describes the journey potential customers go through before making a purchase decision, typically represented as a series of stages from awareness to action.
  2. 2. A digital advertising model where advertisers pay a fee each time their ad is clicked, commonly associated with search engine advertising.
  3. 3. The process of attracting and identifying potential customers (leads) who have shown interest in a company’s products or services.
  4. 4. A performance metric that measures the return on a marketing investment, calculated by dividing the profit generated by the marketing effort by its cost.
  5. 6. The value a brand adds to a product or service based on consumer perception, loyalty, and awareness.
  6. 7. The practice of optimizing a website to rank higher in search engine results pages (SERPs), improving its visibility and organic traffic.
  7. 9. : A metric that calculates the total revenue a business expects to earn from a customer over the course of their relationship.
  8. 10. The process of defining how a product should be perceived in the marketplace, based on its unique selling proposition and differentiation from competitors.
  9. 12. A marketing strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  10. 13. The process of creating a unique name, symbol, or design that identifies and differentiates a product or company from others in the market.
  11. 14. the strategic communication process that builds and maintains a positive image between an organization and its stakeholders, often through media channels.
  12. 15. A marketing strategy focused on attracting customers through content and interactions that are helpful, rather than interruptive.