Marketing 1-2 Midterm Review

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Across
  1. 2. the function that involves developing, maintaining, and improving products and services
  2. 5. where people live
  3. 7. negative internal factors within a business
  4. 10. a group of people identified as those most likely to buy a product or service
  5. 11. type of utility that is created when goods and services are available when consumers need them
  6. 14. analysis of all strengths, weaknesses, opportunities, and threats that affects a business
  7. 17. the largest generation; redefined tradition and family values; wealthy and privileged; like ads that are interesting, relevant, and timely
  8. 19. the process of identifying groups within a larger market with similar wants and needs
  9. 20. type of utility that is created when raw goods are made into a finished product
  10. 22. type of market where goods and services are sold to every day people
  11. 27. negative external factors that affect a business
  12. 29. the function that involves determining what price a product or service should be sold for
  13. 31. the function that involves determining how products will get into the hands of consumers
  14. 32. things affecting a business from within the business itself
  15. 33. type of market where goods and services are sold to other businesses
  16. 34. the function that involves personalized communication to the customer to assist them throughout the buying process
  17. 35. tangible items of value
  18. 36. how value is created for the customer
Down
  1. 1. the four basic marketing strategies; the four Ps
  2. 3. the function that involves managing information about marketing research, customers, trends, and competitors
  3. 4. type of utility that is created when a business communicates with the customer through marketing, packaging, instructions, etc.
  4. 6. the youngest generation; innovative and goal oriented; social media users since a young age; values feeling connected to companies through marketing
  5. 8. social and psychological characteristics
  6. 9. born in the 80s and 90s; diverse; values opinions of peers; are multitaskers that need to have their attention kept
  7. 12. things affecting a business from outside the business in the world
  8. 13. takes place when something is sold in a marketplace
  9. 14. positive internal factors within a business
  10. 15. one of the smallest generations; lived through Watergate and mass layoffs; value honesty and authenticity in ads
  11. 16. businesses need to satisfy the wants and needs of consumers
  12. 18. the function that involves the development and targeting of marketing strategies
  13. 21. positive external factors that affect a business
  14. 23. using the same marketing strategy for all people
  15. 24. the function that involves informing, persuading, or reminding consumers about your product or service
  16. 25. type of utility that is created when an exchange takes place
  17. 26. statistics that describe personal characteristics of a population
  18. 28. oldest generation; lived through the great depression; value tradition; like print and television ads
  19. 30. type of utility that is created when goods and services are available where customers need them
  20. 34. intangible items of value