Marketing 1-2 S2 Final Review

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Across
  1. 1. technique that uses special prices or deals to attract consumers
  2. 5. the selling message of an ad
  3. 8. "Welcome to the store"
  4. 9. responds to an objection by showing the customer they are wrong with facts
  5. 12. function of business that involves making or acquiring product
  6. 15. competing by trying to have better products, customer service, etc. than your competitors
  7. 17. television, radio, etc.
  8. 18. offering related products with the main product you are selling
  9. 21. operates on donations with the purpose of helping a cause
  10. 22. the values and moral principles that guide decision making
  11. 25. intellectual property protection for brand names and brand related images
  12. 28. technique that appeals to your senses through taste, sight, touch, etc.
  13. 30. most common type of direct marketing
  14. 31. type of decision making made when buying a low priced item that you buy frequently
  15. 32. responds to an objection by showing a customer that the product works
  16. 33. the identification symbol of a business in an ad; ie: a logo
  17. 34. certificates that entitle customers to discounts on products
  18. 35. a company that operates in a variety of countries
  19. 36. technique that builds up the product with words like best or amazing to make it seem exciting
  20. 37. Fry's sends information about its weekly sales to customers in the mail
  21. 38. technique that focuses on how a product can help with something the consumer worries about
  22. 39. technique that attracts attention with a chance to win
  23. 41. photograph, illustration, or other graphic elements of an ad
  24. 43. only type of intellectual property protection that does not need to be filed with the government
  25. 46. technique that uses comedy to attract your attention
  26. 49. a prospect, or potential customer
  27. 51. any direct contact between a salesperson and a customer
  28. 52. character
  29. 55. use this closing method when the customer has narrowed down their choices to two products
  30. 56. phrase or sentence that attracts attention to the ad
  31. 57. operates with the purpose of generating a profit
  32. 59. responds to an objection by asking the customer a question
  33. 62. a company that only operates in the country they are from
  34. 63. the 5 promotion strategies including advertising, direct marketing, sales promotions, public relations, and personal selling
  35. 65. a system where individuals are encouraged to start their own business with limited government involvement
  36. 66. technique that relates the product to a positive experience or memory, such as using a
  37. 67. selling products between businesses for professional use
  38. 69. "How can I help you?"
  39. 71. "I'll buy it later when there's a sale."
  40. 72. intellectual property protection for creative work
  41. 74. the physical attributes of a product
  42. 76. use this closing method when the product is about to be sold out or go up in price
  43. 77. when one business has total control over access to a certain product, service, or resource
  44. 78. the satisfaction gained by a consumer when using a product
  45. 79. selling to everyday people in a store for personal use
  46. 80. competing by trying to have lower prices than your competitors
  47. 81. "That's too expensive"
  48. 82. function of business that involves managing the company's money
Down
  1. 2. type of decision making made when buying a high priced item that you have rarely or never bought
  2. 3. items given at a low cost or for free with a purchase
  3. 4. not funded by the government
  4. 5. technique used when a celebrity is used to promote the product
  5. 6. "We have other colors of that available. Would you like to see them?"
  6. 7. medium for advertisements that uses platforms such as Instagram, Twitter, and
  7. 10. type of decision making made when buying a high priced item that you have bought a few times
  8. 11. "I don't want to buy from your company."
  9. 13. technique that repeats the same message to be memorable
  10. 14. corporate practices that help support people and communities beyond the business
  11. 16. social media, videos, in-app, podcast, pop-ups, web banners, etc.
  12. 19. technique used when the product contains an ingredient that sets it apart from
  13. 20. percentage fee placed on the sale of goods and services
  14. 23. function of business that supports buying and selling functions
  15. 24. buying motive based in logic and facts
  16. 26. what you can identify by observing, listening to, and questioning a customer
  17. 27. billboards, banners, bus stops, car wraps, etc.
  18. 28. responds to an objection by recommending an alternative product
  19. 29. responds to an objection by offsetting the objection with a product feature
  20. 40. Clinique offers a free gift with purchase when customers spend $50 on their products
  21. 42. technique used when a past customer explains how the product worked for them
  22. 44. technique that provides facts or reasoning for why you should make the purchase
  23. 45. magazines, direct mail, newspaper, etc.
  24. 47. technique that makes the consumer feel like they need the product to fit in or to be happy
  25. 48. technique that is an effort to get you to make the purchase now, ex. buy today
  26. 50. use this closing method when the customer shows strong buying signals
  27. 51. funded by the government and provides services to the community
  28. 53. Apple employees assist customers in finding the product that suits them best
  29. 54. "I don't like the way this looks on me"
  30. 58. buying motive based on feelings
  31. 60. use this closing method when the customer has an objection that can be solved with services provided by your company
  32. 61. function of business that involves planning, organizing, and controlling resources
  33. 64. TOMS shoes runs a charity that gives a pair of shoes to someone in need with every purchase of their product
  34. 67. responds to an objection by turning the customer's concern around into a selling point
  35. 68. shows items purchased, cost, and sales tax
  36. 70. intellectual property protection for inventions
  37. 73. medium for advertisements that are on a physical piece of paper in newspapers, magazines, etc.
  38. 75. CocaCola pays to promote its products on television