Marketing 1: Chapter 5 Develop the Marketing Plan

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Across
  1. 2. The return on _____________ (ROI) is the amount earned as a result of the investment and is usually expressed as a percentage.
  2. 5. _______________ pricing is selling at a high price in order to create a feeling of superior quality and social status.
  3. 6. Pricing that is determined by how much customers are willing to pay for a product or service is called demand-based _________.
  4. 9. Creating an image for a product in the customer's mind in order to get a desired customer response.
  5. 12. Pricing that is determined by considering what competitors charge for the same product or service is called _______________ pricing.
  6. 14. A _______ mix is the different products and services that business sells.
  7. 19. _________ discounts are used for selling seasonal merchandise out of season.
  8. 20. ________ discounts are offered to customers to encourage early payment of invoices.
  9. 24. All of the processes-planning, pricing, promoting, distributing, and selling-utilized by a company to place its products in the hands of potential customers.
  10. 26. The market ________ is the business's percentage of the total sales generated by all companies in the same market.
  11. 27. __________ pricing is an introductory pricing strategy that uses a low introductory price with the goal of building a strong customer base.
  12. 28. A pricing method that combines services under one charge, rather than making the customer pay for each individual part of the service.
  13. 29. The process of selling your idea to a company for the development and launch of a new product.
Down
  1. 1. The marketing ______ is a blending of the product, price, distribution (placement) and promotion used to reach a target market.
  2. 3. A pricing method that sets the price to charge for services by the amount of time it takes to complete the service.
  3. 4. _____________ pricing is based on the belief that certain prices have an impact on how customers perceive a product.
  4. 7. The marketing __________ uses the needs of customers as the primary focus during the planning, producing, distribution, and promotion.
  5. 8. ___________ pricing offers customers a reduced price to encourage them to buy the product.
  6. 10. _______ discounts are reductions on the list prices granted by a manufacturer or wholesaler to buyers in the same trade (industry).
  7. 11. _________ pricing involves pricing items in multiples, such as 10 for $10.
  8. 13. The name, symbol, or design used to identify a product.
  9. 15. A marketing ______ defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and recognizes and anticipates change.
  10. 16. __________ pricing is offering lower prices for a limited time to increase sales.
  11. 17. ___________ pricing suggests that buyers are more sensitive to certain ending numbers.
  12. 18. _______ discounts are reductions in price based on the purchase of a large quantity.
  13. 19. Price _________ is an introductory pricing strategy used when a product is new and unique, that starts with a high price to recover the costs involved in developing the product.
  14. 21. The marketing ____________ is a plan that identifies how marketing goals will be achieved.
  15. 22. ____________ pricing is determined by using the wholesale cost of an item as the basis for the price charged.
  16. 23. Product characteristics that will satisfy customer needs.
  17. 25. Price __________ involves offering different levels of prices for a specific category of product based on features and quality.