Marketing 1 Final Review Activity #1

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Across
  1. 4. - An attempt to promote or persuade the public to align their thinking or opinions with those of an organization.
  2. 10. - A business or organization within a distribution channel that helps to get the product to the consumer.
  3. 12. Competition - When companies sell the same product or very similar product/service that fulfills the same consumer need.
  4. 13. Market - All of the consumers or organizations that are interested in the product, have the resources to purchase the product, and are permitted by law and other regulations to acquire the product.
  5. 14. Cost - The cost of manufacturing the product.
  6. 16. (Distribution) - Determining the best method for consumers to be able to obtain your product/service which also adds value.
  7. 17. Segmentation - The process of turning a large mass market into smaller, more focused target markets.
  8. 18. - The desire for products or services that are not necessary, but which consumer’s wish for.
  9. 22. - Money generated through business operations.
  10. 24. Channel - The path a product takes from manufacturer/producer to consumer.
  11. 26. - Purchase products in large quantities and break them down to individual products to sell to customers.
  12. 27. - Short striking phrase used in advertising
  13. 28. Marketing Concept - Satisfying customer wants and needs while generating a profit for your company.
  14. 29. Price - What the customer pays for the product.
  15. 31. Competition - When companies sell a different type of product or service but both products/services fulfill the same need.
  16. 32. - Purchase products in bulk from the manufacturer. They breakdown the bulk into large quantities and mainly sell it to retailers.
  17. 33. - A tangible product that is purchased for consumption by the consumer. Has a manufacturing process. *TANGIBLE*
  18. 34. - Emblem that promotes instant public recognition
Down
  1. 1. - Catchy tune or phrase designed to be easily remembered.
  2. 2. Characteristics - Divides people into groups according to how they behave with or act towards a product or brand. Are they brand loyal? How often do they use/buy the product? What is their motivation for buying?
  3. 3. - The difference between the production cost and the selling price.
  4. 5. - Benefits a buyer receives from a product or service that meet their needs.
  5. 6. - Performing a service for the consumer either because they do not want to do it or cannot do it.
  6. 7. - A good, service, or idea that is created for the purpose of satisfying a need or a want.
  7. 8. Profile - A data driven document that describes your current customers. One brand or product could have multiple customer profiles they are targeting.
  8. 9. - Basic statistical information about a person or a group of people. Ex: Age, gender, income, occupation
  9. 11. - Attitudes, lifestyles, hobbies, opinions, and other psychological information about a group of people.
  10. 13. - The process of creating, communicating, delivering, and exchanging goods and services with for and with consumers.
  11. 15. Planning - A process that helps an organization allocate its resources under different conditions to accomplish its objectives, deliver value, and be competitive in a market driven economy.
  12. 19. - Where your customers are located. This can include classifying consumers by geographic location, climates, regions, or proximity to certain locations.
  13. 20. Market - A more specific group of potential customers to which a company can focus their marketing activities on.
  14. 21. Statement - This business document states the purpose of the company and why it exists.
  15. 23. - A consumer’s desire for a product or service’s specific benefit, whether that be functional or emotional.
  16. 25. Marketing Mix - A combination of factors that can be controlled by a company to influence consumers to purchase its products.
  17. 30. - Any type of marketing communication used to inform, persuade, or remind consumers about a product/service.