marketing

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Across
  1. 2. A promotional marketing strategy used to attract customers with a drawing
  2. 4. A marketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme into an existing marketing program
  3. 5. advertising that is carried out in an informative manner
  4. 7. a sales promotion technique where the customers are given two or more products and they pay lower than the price of the combined products
  5. 8. the estimated number of potential consumers who could see your specific campaign or advertising medium
  6. 9. incentivize customers to purchase from you repeatedly
  7. 13. a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product
  8. 14. the number of times you touch each person with your marketing message
  9. 16. the inclusion of a branded product in media, usually without explicit reference to the product
  10. 20. a form of advertising via mobile (wireless) phones or other mobile devices
  11. 25. an amount paid by way of reduction, return, or refund on what has already been paid or contributed
  12. 28. one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives)
  13. 29. involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers with the public
  14. 30. a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman
Down
  1. 1. a type of product promotion that aims to persuade a consumer for buying a particular product
  2. 3. any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
  3. 6. Advertising-expense budgeting method based on what a firm's owner, or marketing department, believes the firm can afford to spend on marketing
  4. 10. market research technique in which the respondents are shown an advertisement and asked questions corresponding to it
  5. 11. A part of marketing research technique which is used to gauge the effectiveness of a brand when respondents are questioned about it without giving any clues
  6. 12. The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising
  7. 15. common promotional tools used by companies to attract customers to their company or product by having participants complete some sort of challenge
  8. 17. a test to determine whether the people remember a particular advertisement
  9. 18. a sales technique based around using relationships to close sales
  10. 19. a company must define the desired results of advertising and the strategies and tactics required to achieve these results
  11. 21. where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer
  12. 22. involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription
  13. 23. a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product
  14. 24. A type of pricing strategy employed for the promotion o fthe product by allwoing discounts and allowances on list price
  15. 26. the public visibility or awareness for any product, service or company
  16. 27. The evaluation of the effectiveness and impact of an advertising campaign either during or after the campaign's run