Marketing

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Across
  1. 6. the products and services is available to come to you
  2. 7. two or more businesses agree to work together
  3. 8. form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions
  4. 9. the financial benefit realized when revenue generated from a business activity
  5. 12. ongoing emotional relationship between you and your customer
  6. 13. process of separating a market into sub-groups
  7. 16. difference between the price of a product or service and the cost of producing it
  8. 18. an economic system based on supply and demand with little or no government control
  9. 21. process of deciding which markets to invest in and pursuing
  10. 22. the process of using your company's reputation to market your business to new leads
  11. 25. subset of the market on which a specific product is focused
  12. 26. promotion of environmental and socially responsible products, practices, and brand values
  13. 27. refer to the entire set of activities
Down
  1. 1. include activities that companies undertake to innovate and introduce new products and services
  2. 2. efforts that need to be constantly maintained, fed, or paid for in order to produce results
  3. 3. market characterized by a small number of firms who realize they are interdependent in their pricing and output policies
  4. 4. geographical region where a company conducts business that is outside the territorial boundaries of a company's home country
  5. 5. a company to produce goods or services better or more cheaply than its rivals
  6. 10. rivalry between companies selling similar products and services
  7. 11. taxes or duties (customs duties) that are levied on imported goods
  8. 14. the percentage of the total revenue or sales in a market that a company's business makes up
  9. 15. cost of the item plus all shipping costs related to getting the item from the seller to the buyer
  10. 17. many producers competing to provide consumers with the goods and services needed
  11. 19. when one supplier provides a particular good or service to many consumers
  12. 20. in marketing is the logo
  13. 23. unique selling point
  14. 24. Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment