Marketing

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Across
  1. 3. specific types of products as well as the companies that produce those products
  2. 5. the money you gained from your initial investment
  3. 8. a canadian firm and a foreign firm business with similar goals combine resources-money, facilities, distribution networks-to make or sell a specific product in the other country
  4. 13. a market of a small number of large companies
  5. 15. The percentage that one company’s product takes of the total dollars spent by consumers on products within a specific market
  6. 18. a company that has an item that no other company has or sells
  7. 20. when a customer stick to buying a certain product and is very important to businesses because even little percent in customer retention results in major increases in profit
  8. 22. consumer buy where they can get a better deal
  9. 23. uses the same same resources to produce better or the same
  10. 24. The consumer develops a strong relationship with the product or the retailer and will not consider any other brand
Down
  1. 1. holds onto its customers in spite of competition
  2. 2. services activities performed to support the sale of a product or other service
  3. 4. a firm that does not have any competition
  4. 6. supports scientists and technicians who work on new ideas
  5. 7. taxes placed on goods being imported into a country in order to protect the local industries from too much foriegn competition
  6. 9. can be used by competitor to shift sales in their advantage
  7. 10. encourages the creation of new businesses
  8. 11. making an activity easier and more comfortable for the customer
  9. 12. influence a way the product looks and what it does
  10. 14. each is a part of a broader market category that possesses an identifiable characteristic
  11. 16. companies using ads to put their product into consumers minds
  12. 17. you make a profit and keep some of the money made from the business
  13. 19. the store carries a large number of different brands or types of merchandise
  14. 21. good reviews or bad reviews from customers that influence other people on if they should shop there or not
  15. 25. one company provides a product or service for a small market and, by doing so, keeps competitors out of that market