Marketing 2 EOCA Review

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Across
  1. 2. Any short term incentive, activity, or material that gives consumers a direct incentive to buy
  2. 6. Data obtained for the first time and used specifically for the particular problem or issue being studied is known as _____ data.
  3. 12. All of Becky's friends are getting nice purses for their birthdays. Becky bought a Kate Spade purse so she could fit in with her friends and carry a nice bag too. Becky's purchase can best be described as a _____ buying motive.
  4. 13. When the price of a diabetes medicine jumped from $100 a month to $500 a month, David still purchased the product because it is necessary for his survival. This is an example of ______ demand.
  5. 19. When a customer purchases items on a grocery list such as toilet paper, milk, and bread, they are participating in what type of decision making?
  6. 21. This type of marketing research answers questions that start with "how many" or "how much." It gathers information from large groups of people often using surveys or questionnaires.
  7. 24. ______ is successful when products are made available to customers in the right place, at the right time, and in the right quantities
  8. 25. Before Paul opens his shop for business, he must determine the price of his products. After calculating his expenses, he adds another 20% to each item to arrive at his final price. This additional percentage is called a:
  9. 26. Any form of paid, non-personal mass communication that reaches an audience
  10. 28. What involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services?
  11. 31. Suggesting adding a phone case to a new phone purchase is an example of:
  12. 33. These types of businesses often buy in large quantities from manufacturers, store the goods, then resell them to other businesses.
  13. 34. A primary research technique in which information is gathered through questionnaires.
  14. 35. In an indirect channel of distribution, this type of business is often the last stop between the producer and the final consumer of a product. Sells goods to the customer for personal use.
  15. 36. The advantage provided to the customer as a result of using the product; the personal satisfaction a customer will get from a good or service
  16. 37. This calculation determines the relative profitability of a product.
  17. 38. Includes advertising, public relations, personal selling, sales promotions, and direct marketing
  18. 40. Offering a product below cost to get customers into the store is an example of which pricing technique?
  19. 41. When the initial price for an item is set very low in order to encourage as many people as possible to buy it, what pricing strategy is being used?
  20. 42. Any form of direct contact between a salesperson and a potential customer with the aim of selling a product or service.
Down
  1. 1. A building designed to store large amounts of products until it can be used or sold.
  2. 3. Concerns, hesitations, doubts, or any other honest reason a customer has for not making a purchase
  3. 4. Distribution correlates to the ____ component of the marketing mix
  4. 5. The path a products takes from the producer to the ultimate consumer. It is made up of the organizations and individuals who participate in the movement or exchange of products from the producer to the final consumer.
  5. 7. Form of research designed to obtain information on how consumers feel about certain products, services, companies, or ideas. Customers are usually asked to rank "how satisfied" they are.
  6. 8. All of the businesses that are involved in the process of moving products from the producers to the final consumer are known as:
  7. 9. Effective ______ informs, persuades, and reminds
  8. 10. The process of matching the characteristics of a product to customer needs and wants is known as:
  9. 11. Consumers buying products is an example of positive _______ from a business' promotional efforts
  10. 14. _______ research is very cost effective for marketers because the data already exists
  11. 15. Company XYZ produces video gaming products. They are currently offering a gaming console and three games of the customer's choosing for the price of $499. This pricing strategy is known as:
  12. 16. Establishes and communicates the value of products and services to prospective customers.
  13. 17. A questionnaire has _____ when questions asked measure what was intended to be measured.
  14. 18. Distributing a brand of gum to gas stations across the United States, where many people will see and purchase it is an example of _____ distribution.
  15. 20. The effort to attract consumers by generating positive publicity is
  16. 22. All parties/businesses involved in a channel of distribution are known as:
  17. 23. Lumber Liquidators advertises a sale for hardwood at $1/sq ft. When customers arrive, the employees say that the product is no longer available, but offer customers an inferior product. This is known as:
  18. 27. During a presentation, what is the maximum number of items a salesperson should show a customer at one time.
  19. 29. This model shows the stages a consumer goes through when confronting a promotional message. Includes attention, interest, desire, and action.
  20. 30. CocaCola creates an ad that shows how they are making new bottles from eco friendly materials this is an example of _______ promotion.
  21. 32. A business might reduce a product's price during the ____ phase of the product's life cycle because competitors have introduced similar products to the market.
  22. 39. A description of a product characteristic; the product's basic physical, or extended attributes.