Marketing

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Across
  1. 5. company uses brand name on new product
  2. 7. longest stage of cycle
  3. 8. first model of something
  4. 9. object are packed in
  5. 10. final stage of cycle
  6. 11. first stage in product life cycle
  7. 14. way to increase fan base
  8. 18. helps identify a company
  9. 19. features that help identify a brand
  10. 20. property consisting of a design or sign
Down
  1. 1. name given by maker to a product
  2. 2. variation in products that a company offers with product line
  3. 3. animated object created for promotion
  4. 4. strategy that vitalizes brand names
  5. 6. item distributed nationally
  6. 12. number of product lines offered by company
  7. 13. strategy that uses 2 brand names
  8. 15. product gains acceptance from consumer
  9. 16. product without widely recognized brand name or logo
  10. 17. official name under individual business