Marketing 2.2-3.1

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Across
  1. 4. product, place, price, promotion
  2. 7. is a list of the marketing tactics with details about how to execute each tactic
  3. 10. Detailed description of the typical consumer in a market segment.
  4. 12. Large group of undifferentiated customers who might buy a good or service.
  5. 15. are standards that are not easily measured
  6. 17. Principles and beliefs that an individual considers important.
  7. 18. is a financial plan for a fixed period of time that reflects anticipated revenue
  8. 19. is a written document that describes a business, how it operates, and how it makes a profit.
  9. 21. Portion of a market segment that is very narrow and specific.
  10. 23. Dividing the market by certain preferences or lifestyle choices.
  11. 24. is a brief explanation of what the business aspires to accomplish.
  12. 25. Data about the preferences or lifestyle choices of a group of people.
  13. 28. Dividing the market of potential customers by their personal statistics.
  14. 29. are the specific activities implemented to carry out the marketing strategies.
Down
  1. 1. are standards that can be measured.
  2. 2. Characteristics of a specific group of people, including their age, gender, income, ethnicity, education level, occupation, marital status, family size, and family life cycle.
  3. 3. Group of people who were born and lived during the same time period.
  4. 5. Process of dividing a large market into smaller groups.
  5. 6. specific, measurable, attainable, realistic, timely
  6. 8. are the decisions made to execute the marketing plan and meet the goals of the business.
  7. 9. Segmenting a market based on where customers live.
  8. 11. Divides a market based on how a customer interacts with a good or service.
  9. 13. Take-home pay a person has available to spend.
  10. 14. Remaining take-home pay after costs related to life necessities are paid.
  11. 16. is the company message to customers describing why the business exists.
  12. 20. Describes a customer’s buying relationship with the product.
  13. 22. How frequently a customer uses a good or service.
  14. 26. How a person feels about something.
  15. 27. are standards of measurement