marketing

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Across
  1. 3. A consumer contest is an example
  2. 5. Market –oriented firms focus on
  3. 8. products available in the marketplace
  4. 9. Customers rather than on product attributes
  5. 12. The basic role of promotion is
  6. 17. Percent age sales unit sales unit customer company has relative to the total
  7. 18. product advertisement
  8. 20. Price is the only element in the marketing mix that produces
  9. 24. Diserepancy between actual and idea states
  10. 25. identifies the product or brand
  11. 26. Strengths,Weaknesses,
  12. 28. Buying and selling of mass consumer goods and services comes under
  13. 29. The value of a brand
  14. 31. the repeat purchasing of a good or service by a consumer
  15. 32. Need becomes when they are directed towards a specific object
  16. 36. an establishment formed to carry on commertial enterprise
  17. 37. A business or organization that provides a particular service
  18. 38. lntroduction.groth.maturity,decline
Down
  1. 1. Price,prouct,promotion,place
  2. 2. everyone can compete in the market place
  3. 4. one that that buys goods or services
  4. 6. Ratio of net profit to the investment used to make the net profit
  5. 7. a type of product manufactured by a particular company under a particular name
  6. 10. makes decisions about CELL
  7. 11. a legal entity made up of shareholders
  8. 13. a combination of four basic strategies know as the 4 P's -Product ,price ,place and promotion
  9. 14. Customer expectations regarding product quality, service quality, and value-based price are met or exceeded, is created
  10. 15. business owned and operated by one individual
  11. 16. Individual or group that own a business and legal entities
  12. 18. the idea that organizations need to satisfy their organization
  13. 19. statistics that describe population in terms of personal characteristics
  14. 21. A television advertisement showing the safety features of the Volvo 240 DL
  15. 22. the potential customers with shared needs who have the desire and ability to buy a product
  16. 23. when an individual react to events tat occur to the team or player as if the events happened to him or her
  17. 27. product’s overall capacity to satisfy
  18. 30. the process of developing ,promotion and distributing products,or goods and services to satisfy customer's needs and wants
  19. 33. goods and Services
  20. 34. a business owned and managed by two or more people
  21. 35. place at retailer’s end