MARKETING

4. The process of creating a unique name and image for a product or service in the consumer's mind.
9. The information or material that is created and shared in a marketing campaign, such as blog posts, videos, or social media updates.
10. The specific group of people that a marketing campaign or message is aimed at.
11. The series of steps that a customer goes through in the process of making a purchase, from initial awareness to final conversion.
12. Media Digital platforms used for sharing content and connecting with others, such as Facebook, Twitter, and Instagram.
13. A group of potential customers who share similar needs or characteristics.
14. The act of promoting a product or service through paid media channels, such as TV, radio, or online ads.
15. A person who purchases or uses a product or service.

1. A digital communication method used to send messages to individuals or groups of people.
2. A marketing tactic used to raise awareness and interest in a product or service.
3. Referring to marketing channels and tactics that are primarily online or digital in nature.
5. An abbreviation for search engine optimization, the practice of optimizing a website to rank higher in search engine results.
6. The level of interaction and interest that consumers show in a marketing campaign or message.
7. The group of people who a marketing message or campaign is intended for.
8. The plan or approach taken to achieve a specific marketing goal or objective.
9. The act of turning a prospect or lead into a paying customer.