MARKETING

2. A marketing tactic used to raise awareness and interest in a product or service.
4. The specific group of people that a marketing campaign or message is aimed at.
6. The act of turning a prospect or lead into a paying customer.
7. media, Digital platforms used for sharing content and connecting with others, such as Facebook, Twitter, and Instagram.
8. An abbreviation for search engine optimization, the practice of optimizing a website to rank higher in search engine results.
10. The series of steps that a customer goes through in the process of making a purchase, from initial awareness to final conversion.
12. The act of promoting a product or service through paid media channels, such as TV, radio, or online ads.
14. A group of potential customers who share similar needs or characteristics.
15. The group of people who a marketing message or campaign is intended for.
16. A person who purchases or uses a product or service.

1. The plan or approach taken to achieve a specific marketing goal or objective.
3. The process of creating a unique name and image for a product or service in the consumer's mind.
5. The level of interaction and interest that consumers show in a marketing campaign or message.
9. The information or material that is created and shared in a marketing campaign, such as blog posts, videos, or social media updates.
11. Referring to marketing channels and tactics that are primarily online or digital in nature.
13. A digital communication method used to send messages to individuals or groups of people.