Marketing 3 EOCA Review

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Across
  1. 2. A salesperson's most accessible resource person for product information is usually a
  2. 7. To be effective in developing relationships with customers, the service that salespeople provide must meet customers' ___________.
  3. 10. A company starts marketing its workout clothes as everyday wear. This is an example of __________ innovation.
  4. 13. A disadvantage of word of mouth marketing includes limited ________.
  5. 15. Health insurance is an example of an ________ item.
  6. 18. Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of a _______ strategy.
  7. 19. Type of segmentation that divides a market based on common characteristics
  8. 20. What element of the promotional mix is most appropriate to use for a complex or technical product that is difficult to explain?
Down
  1. 1. Type of marketing based on the idea that consumers trust each other more than brands
  2. 3. Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on:
  3. 4. Your product development team has created a new strong but inexpensive fabric. Which promotional tool would provide the least expensive way to promote this new fabric?
  4. 5. What does a business develop during the marketing planning process?
  5. 6. For a salesperson to be successful, they should know the unique _______ of the product they are selling.
  6. 8. Mailing a brochure to a customer's home is an example of what type of direct marketing? Also includes catalogs.
  7. 9. A business informing customers about the new, free services being offered is an example of __________ promotion.
  8. 10. A buy one get one free deal is an example of a ______ promotion strategy.
  9. 11. When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its
  10. 12. When salespeople correctly identify customer needs, the business should experience less ______ of products.
  11. 14. What type of promotion was used by companies that promoted the "Just Say No" campaign to discourage students from using drugs?
  12. 16. Rather than charging advertisers a fee based on how often or how long their advertisements appear, some websites charge advertisers only when a customer selects an ad and is connected to an advertiser's website. This arrangement is referred to as __________ advertising.
  13. 17. One of the purposes of the situational analysis component of a marketing plan is to determine a business's strengths and ___________.
  14. 21. One way promotional activities directly benefit businesses is increased _________.