Marketing

123456789
Across
  1. 1. customers’ desires for products coupled with the resources needed to obtain them
  2. 3. the process by which some transfer of value occurs between a buyer and a seller
  3. 6. the coordination of a marketer’s communication efforts to influence attitudes or behavior
  4. 8. the desire to satisfy needs in specific ways that are culturally and socially influenced
  5. 9. intangible products that are exchanged directly between the producer and the customer
Down
  1. 2. any location or medium used to conduct an exchange
  2. 4. the assignment of value, or the amount the consumer must exchange to receive the offering
  3. 5. the ultimate user of a good or service
  4. 7. the availability of the product to the customer at the desired time and location