MARKETING 2024 REVIEW

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Across
  1. 2. questions that offer a choice for the person answering the survey to choose from
  2. 3. Known as "opinion" research
  3. 5. used to gather information about a person's design, packaging, and usage
  4. 8. the extent to which an experiment, test, or measuring procedure yields the same results on repeated trials
  5. 10. Finding solutions to problems through carefully designed studies involving consumers
  6. 11. research that has been already collected by someone
  7. 12. most common type of research study
  8. 13. answers types of questions that start with "how many..." or "how much..."
  9. 14. small number of consumers taking part in discussionsscution
  10. 16. any way information about an existing or potential market
  11. 17. collect information by recording actions
Down
  1. 1. The quality of being correct or true
  2. 4. two carefully controlled alternative
  3. 6. the person in answering the question in anyway that they want
  4. 7. conducted for the first time(you are collecting the data for research
  5. 9. can be done before or after a media campaign
  6. 15. used to gather information