Marketing

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Across
  1. 3. Distribution: This strategy involves limiting the number of intermediaries authorized to sell a product in a particular area.
  2. 8. Distribution: This involves using intermediaries such as wholesalers or retailers to distribute products.
  3. 9. Customer: This is the end user of a product or service.
  4. 11. Members: These are entities involved in the distribution process, such as wholesalers, retailers, and distributors.
  5. 12. This refers to the process of making a product or service available to consumers.
  6. 14. Distribution: This involves making a product available in as many outlets as possible.
  7. 15. Mix: This comprises various elements such as personal selling, advertising, sales promotions, public relations, and direct marketing, used to communicate with and persuade customers.
  8. 17. This is a marketing technique aimed at encouraging the purchase of a product or service.
  9. 18. An acronym representing the stages Attention, Interest, Desire, and Action, often used to describe the steps a consumer goes through in the process of purchasing a product or service.
  10. 19. and Mortar: This term refers to physical stores as opposed to online or virtual businesses.
  11. 20. vs. Incentives: These are both tools used in promotional strategies, but one offers a direct discount while the other provides a reward for certain actions or purchases.
Down
  1. 1. Distribution: This strategy involves carefully selecting intermediaries to distribute a product.
  2. 2. These are intermediaries who purchase products in bulk from manufacturers and sell them to retailers.
  3. 4. Allowance: This is a fee charged by retailers to stock new products.
  4. 5. Distribution: This is when a company sells its products directly to customers without involving intermediaries.
  5. 6. Distributing: This involves using more than one distribution channel to reach customers.
  6. 7. These are entities that facilitate the distribution process between producers and consumers.
  7. 10. Tie-ins: These are partnerships between two or more brands for promotional purposes.
  8. 13. of Transportation: These are the various modes used to transport goods from producers to consumers, such as trucks, trains, ships, and planes.
  9. 15. vs. Pull Concept: These are contrasting approaches to marketing and distribution. One involves pushing products towards consumers, while the other involves creating consumer demand that pulls products through the distribution channel.
  10. 16. Programs: These are incentives offered by companies to encourage repeat purchases or continued patronage.
  11. 17. Placement: This is a marketing strategy where products are placed prominently within entertainment media such as movies or television shows.