Marketing
Across
- 3. Distribution: This strategy involves limiting the number of intermediaries authorized to sell a product in a particular area.
- 8. Distribution: This involves using intermediaries such as wholesalers or retailers to distribute products.
- 9. Customer: This is the end user of a product or service.
- 11. Members: These are entities involved in the distribution process, such as wholesalers, retailers, and distributors.
- 12. This refers to the process of making a product or service available to consumers.
- 14. Distribution: This involves making a product available in as many outlets as possible.
- 15. Mix: This comprises various elements such as personal selling, advertising, sales promotions, public relations, and direct marketing, used to communicate with and persuade customers.
- 17. This is a marketing technique aimed at encouraging the purchase of a product or service.
- 18. An acronym representing the stages Attention, Interest, Desire, and Action, often used to describe the steps a consumer goes through in the process of purchasing a product or service.
- 19. and Mortar: This term refers to physical stores as opposed to online or virtual businesses.
- 20. vs. Incentives: These are both tools used in promotional strategies, but one offers a direct discount while the other provides a reward for certain actions or purchases.
Down
- 1. Distribution: This strategy involves carefully selecting intermediaries to distribute a product.
- 2. These are intermediaries who purchase products in bulk from manufacturers and sell them to retailers.
- 4. Allowance: This is a fee charged by retailers to stock new products.
- 5. Distribution: This is when a company sells its products directly to customers without involving intermediaries.
- 6. Distributing: This involves using more than one distribution channel to reach customers.
- 7. These are entities that facilitate the distribution process between producers and consumers.
- 10. Tie-ins: These are partnerships between two or more brands for promotional purposes.
- 13. of Transportation: These are the various modes used to transport goods from producers to consumers, such as trucks, trains, ships, and planes.
- 15. vs. Pull Concept: These are contrasting approaches to marketing and distribution. One involves pushing products towards consumers, while the other involves creating consumer demand that pulls products through the distribution channel.
- 16. Programs: These are incentives offered by companies to encourage repeat purchases or continued patronage.
- 17. Placement: This is a marketing strategy where products are placed prominently within entertainment media such as movies or television shows.