Marketing

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Across
  1. 3. The process of gathering information about consumers' needs and preferences.
  2. 6. The perception of a product in the consumer's mind
  3. 7. The face or name of a product or service.
  4. 8. A specific group of consumers at which a product or service is aimed.
  5. 9. How a product is placed in the minds of consumers relative to competing products.
  6. 10. A customer's willingness to continue buying from a specific company.
  7. 11. A short, memorable phrase used in advertising.
  8. 12. The four Ps: product, price, place, and promotion.
  9. 14. A promotional strategy that uses online platforms to reach consumers.
Down
  1. 1. The amount of money expected, required, or given in payment for something.
  2. 2. A series of actions intended to achieve a particular marketing goal.
  3. 4. The income generated from sales of goods or services.
  4. 5. The process of identifying and promoting a product or service.
  5. 9. The set of activities a business undertakes to promote a product.
  6. 13. Marketing through influential people on social media.