Marketing

2. A Pepsi can that is seen throughout a movie (2 words)
6. when consumers methodically go through all of the steps in decision making, such as when purchasing a home, they use... (3 words)
11. A company that completes almost all of its business activities through the internet is known as
12. A catchy phrase used in an advertisement that is associated with a product
13. Of the various types of social media, which one allows for collaboration among large groups of people (2 words)
14. is a frame of mind developed from a person's value, beliefs, and feelings

1. Identifying your target audience and developing marketing strategies takes place in which function of marketing? (2 words)
3. A product placement is also referred to as _______ (2 words)
4. Selecting an appropriate brand name and packaging for a new snack food is (2 words)
5. When a business needs to make a case for why customers should buy its product, the promotional goal should be to
7. An approach to customer service that gives employees the authority to solve many customer problems (2 words)
8. Retailers are responsible for the most final _____ decisions.
9. A motive that is purely based on emotions, beliefs or attitudes
10. _____ directs a company's marketing mix at a large and heterogenous group of consumers (2 Words)