Marketing

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Across
  1. 6. - Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
  2. 8. - The act of consistently purchasing a product or service over a period of time.
  3. 10. - A specific group of consumers at which a product or marketing campaign is aimed.
  4. 11. - Short for "Unique Selling Proposition," the factor that differentiates a product from its competitors.
  5. 13. - The strategy of creating an image or identity for a product in the minds of the target audience.
  6. 15. - Short for "Business to Business," refers to transactions and marketing activities between two businesses.
  7. 16. - A marketing strategy that encourages individuals to share a message quickly through social networks.
  8. 17. - A coordinated series of marketing efforts designed to achieve a specific objective, like product awareness or sales.
  9. 19. - A person with a significant following on social media who can affect the purchase decisions of others.
  10. 20. - A short and memorable phrase used in advertising campaigns.
  11. 22. - The public visibility or awareness for a product, service, or company.
  12. 25. - An unconventional marketing strategy designed to create maximum exposure on a limited budget.
  13. 26. - The process of creating a unique name and image for a product in the consumers' mind.
  14. 27. - A group of potential customers for a product or service.
Down
  1. 1. - Information and experiences that are shared through media, such as videos, blogs, or social media posts.
  2. 2. - Short for "Customer Relationship Management," a strategy for managing an organization’s relationships and interactions with customers and potential customers.
  3. 3. - The process of turning potential customers into actual buyers.
  4. 4. - The act of writing text for the purpose of advertising or other forms of marketing communication.
  5. 5. - Short for "Search Engine Optimization," the process of improving a website's visibility on search engines like Google.
  6. 7. - A paid form of communication intended to inform, persuade, and remind customers about a product or service.
  7. 9. - A potential customer who has shown interest in a product or service.
  8. 12. - The amount of money required for the purchase of a product or service.
  9. 13. - The distribution channels through which a product or service reaches the customer.
  10. 14. - A specialized segment of the market for a particular product or service.
  11. 15. - Short for "Business to Consumer," refers to marketing strategies aimed at individual consumers.
  12. 18. - The systematic analysis of data to gain insights into marketing performance.
  13. 21. - Marketing that uses the internet and online technologies to promote products and services.
  14. 22. - Activities that communicate the benefits of a product to the customer with the goal of generating sales.
  15. 23. - A name, term, design, symbol, or other feature that identifies a product or service.
  16. 24. - An item or service offered to meet the needs or wants of consumers.